Manchester City achieved record revenues in 2016-17 of £473 million, and reported a third consecutive annual profit of £1.1 million over an adjusted 13-month period. The Club continues to operate with zero financial debt, and a healthy wage/revenue ratio of 56%.
City rose one place to take 5th position in the Deloitte Football Money League 2017, and according to Brand Finance, the Club’s brand value passed the $1billion mark.
Manchester City’s revenue figure was a Club record-breaking £473 million for the 2016-17 season, an increase of 21% from the previous period. The two major contributory factors to this growth were a 23% increase in commercial revenue and a 26% increase in broadcasting revenue.
Total profit was £1.1 million, over an adjusted 13-month period, resulting from a year-end change from 31 May to 30 June.
The Club’s global presence continues to grow, with local offices in eight cities in seven countries, and Cityzens Giving community projects in twelve major cities on six continents. In April 2017, City also gained a sister-club in Uruguay in April 2017 with the acquisition of FC Torque.
Following a mid-season training camp in Abu Dhabi, the men’s pre-season tour took the team to China where the new away kit was revealed for the first time on the Great Wall.
In March 2017, City became the first Premier League team to take advantage of the newly released sleeve asset when Korean tyre giant Nexen Tire was announced as Official Sleeve Partner.
The Club enjoyed significant commercial success in the Asia Pacific region, and held the first ever Asia Pacific-specific partner forum in Shanghai in March 2017, attended by six of City’s new Chinese partners.
New for the 2016-17 season, SAP designed and created the Premier League’s first fan-friendly interactive digital wall, the #CityPulse Wall, featuring touchscreen interface and video display, located in City Square – the social hub of the Etihad Stadium in Manchester.
The #CityPulse Wall has become an integral part of the fans’ matchday experience, creating an estimated number of 472,500 impressions across the 2016-17 season.
The partnership between Wix and City went from strength to strength in 2016-17, with the launch of a competition for Latin-American users, giving them the opportunity to win a commercial starring City players for their Wix-designed website.
A winner was chosen from 15,000 designs submitted during the ten-day campaign. The commercial for the winning site featured Brazilian trio Gabriel Jesus, Fernandinho and Fernando, and Aleix Garcia.
In May 2016, leading Australian wine brand Wolf Blass signed a multi-year partnership with Manchester City as Official Wine Partner for Asia, Middle East and Africa, and Mexico.
A co-branded campaign saw Wolf Blass’ Facebook following grow 60%, over 6 million impressions, and growth in consumer sales of nearly 200% across South East Asia. Wolf Blass also released a special edition Blue Label Manchester City-branded wine.
Hays’ theme for the 2016-17 season was ‘Match Your Ambition’, a successful multi-channel campaign that included sponsorship of the men’s team line-up announcement, the creation of ‘player CVs’ and a look at the professional ambitions of City players and staff.
City and Hays were the focus of CNBC’s Marketing Media Money programme on Sponsorship in Sport, which was broadcast more than 350 times globally.
Manchester City was the only sports company recognised in the ‘Best Workplaces (Large)’ category by the Great Place to Work Institute in its 2017 report, placing 25th, four places up from the previous year.
The Club introduced a new wellness scheme, ‘Be City’, including a number of new initiatives and access to wellness-related services, as well as social activities and a staff recognition programme.
Almost three years on from its opening, the City Football Academy won three prestigious RIBA 2017 awards, including an award for sustainability.
The 0% target for waste to landfill was achieved once again, and use of mains-sourced water was reduced by 83%. Across the Etihad Campus, energy consumption was reduced by 20% following a series of operational enhancements and new initiatives.